How It Works

We connect nonprofits to tech and marketing opportunites

Step 1: Getting Verified via TechSoup

The first step is getting verifying your 501(c)(3) status with TechSoup. You simply fill out an online application and provide your organization info. Within a week or so, you will get a verification code that can be used to apply for your Google grant.

TechSoup is an aggregator that gives you access to software and hardware free and discounted deals, usually with a small one-time fee which is used to fund the TechSoup service. Even if you do not work with us, we encourage all NPOs to get verified with TechSoup and check out the goodies that they offer.

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Step 1: Getting Verified via TechSoup

TechSoup partners: Microsoft | Adobe | Symantec | intuit | Amazon (Web Services) | Google | Dell | Autodesk | Cisco | Tableau graphic

The first step is getting verifying your 501(c)(3) status with TechSoup. You simply fill out an online application and provide your organization info. Within a week or so, you will get a verification code that can be used to apply for your Google grant.

TechSoup is an aggregator that gives you access to software and hardware free and discounted deals, usually with a small one-time fee which is used to fund the TechSoup service. Even if you do not work with us, we encourage all NPOs to get verified with TechSoup and check out the goodies that they offer.

TechSoup Services graphic

Step 2: the Google for Nonprofits Grant

After verification, we help you get the Google Grant, which is a program where once you’ve been approved you get some free items immediately – like Google Office GSuite accounts for your organization – and some items after doing grant-specific applications.

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Step 2: the Google for Nonprofits Grant

Google for Nonprofits Grant graphic

After verification, we help you get the Google Grant, which is a program where once you’ve been approved you get some free items immediately – like Google Office GSuite accounts for your organization – and some items after doing grant-specific applications.

GSuite | Google Ad Grants | YouTube Nonprofit Program | Google One Today | Google Earth Outreach graphic

Step 3: Google AdWords Grant

Once approved, this grant gives you up to $10,000 per month in perpetuity to run search text ads and show up in Google search results. This process takes 1-2 weeks.

To get the AdWords grant, you first need to show Google that you know how to set up and track a campaign effectively — this is where we come in: We work with you and set up your AdWords account and initial campaign(s), ad groups and ads. This includes the keyword research and targeting, setting budgets, geographical targeting, etc.

Once we’ve set up your account, we submit you for review, then make any tweaks as needed based on Google’s feedback until your grant is approved!

Click to view full size
Click to view full size

Step 3: Google AdWords Grant

Google AdWords Grant graphic

Once approved, this grant gives you up to $10,000 per month in perpetuity to run search text ads and show up in Google search results.This process takes 1-2 weeks.

To get the AdWords grant, you first need to show Google that you know how to set up and track a campaign effectively — this is where we come in: We work with you and set up your AdWords account and initial campaign(s), ad groups and ads. This includes the keyword research and targeting, setting budgets, geographical targeting, etc.

Once we’ve set up your account, we submit you for review, then make any tweaks as needed based on Google’s feedback until your grant is approved!

Google AdWords steps 1-5 graphic

Step 4: Initial Management and Monitoring

For the first two months, we do the ad campaign monitoring and management so that we can review results, report them to you, and optimize the ad campaign(s) for best results.

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Step 4: Initial Management and Monitoring

Google for Nonprofits Grant graphic

For the first two months, we do the ad campaign monitoring and management so we can review results, report them to you, and optimize the ad campaign(s) for best results.

Google ads - campaign management and monitoring graphic

Additional Services

Additional Services

Ongoing Maintenance (optional)

Monthly cost depends on the number of campaigns, how often the campaigns and ads change, etc.

Ongoing Maintenance (optional)

Web Biz Strategy: Ongoing Maintenance (optional) graphic

Monthly cost depends on the number of campaigns, how often the campaigns and ads change, etc.

Web Development and Marketing (optional)

Need help with your site? Need a new site? Social media help? Search engines? E-Commerce? We provide a full suite of web marketing and development support services.

Web Development and Marketing (optional)

Web Biz Strategy: Web Development and Marketing (optional) graphic

Monthly cost depends on the number of campaigns, how often the campaigns and ads change, etc.

Contact Us for a Free Quote